Speaking Engagements
Presentation Topics
Len is known for his lively and engaging presentations with ready-to-use strategies. He regularly inspires and equips audiences with his dental marketing expertise and his passion for practice growth.
Today's Online Marketing Strategies
One of the most effective ways to increase new patient numbers and case acceptance rates is with a comprehensive online marketing strategy.
- Learn the importance of robust content for online ranking
- Understand how to make your practice stand out online
- See the benefits of social media and online listings to promote your practice
- Understand the necessity of mobile marketing
Raving Patients: Get Visible, Get Credible, Get More New Patients
Word of mouth is the foundation for getting new patients. With sites like Google and Facebook, online reviews are one of the biggest ranking factors in online marketing.
- Learn about software programs that help market and manage your reputation
- Review why your practice may not rank as high as it could
- Discuss ways patient reviews can manifest online
- Develop strategies for garnering positive patient reviews
- Review team training tips for yielding positive feedback
- Learn the best practices for dealing with negative reviews
Help with Yelp!
Dentists around the country complain about Yelp and its practices and want to ignore the site completely.
- Learn how to best utilize Yelp to your advantage
- Understand the rules and policies of the platform
- Recognize the importance of consistent branding across Yelp and other online resources
Using Software Technology to Increase Treatment Acceptance
Case acceptance is one of the most important things that separates high-earning doctors from low-earning ones.
- Learn how to increase overall case acceptances
- Discover the current technologies to improve case acceptance rates
- Learn important, tangible improvements you can offer to increase case acceptance
- Review how your online presence plays a crucial role in case acceptance
OMG! Bad Review! What to Do?!
The perfect dental practice isn’t the one with perfect online reviews; it’s the one with an action plan for managing reviews.
- Learn why your online reputation is important
- Understand how various review websites work and how to maintain a presence on the biggest platforms
- Learn how to respond to negative customer feedback
- Discover ways you and your team can garner positive feedback from patients